Start Strong: The 6-Week January Challenge
New year. No overhaul required.
You don't need a brand-new you this January. You need a plan you'll actually stick with. Start Strong gives you exactly that: three science-backed workouts a week, about 30 minutes each, led by a Doctor of Physical Therapy, plus a community that notices when you show up (and cheers when you do).
Get notified · Our biggest sale of the year opens Dec 28th →
Show up, cheer on, win big.
We're celebrating consistency every single week, and saving the best for last.
Each week, one member gets to choose a fun fitness favorite, like an Owala water bottle or a JBL speaker.
- Complete your 3 starred challenge classes that week
- Post in the Community tab
Your choice of style, up to a $200 value. The perfect reward for six weeks of showing up for yourself.
- Complete all 18 starred challenge classes
- Post in the Community tab every week
- Finish by Sunday, February 14 at 11:59pm EST
Winners are chosen by our Member Success Coach, Courtney, from members who meet each week's requirements.
Simple to start. Fun to finish.
Join LoaSale ends January 4 at 11:59pm EST.
Opt inTap "Join" on Start Strong in the Community tab.
Move 3x a weekDo your 3 starred classes, any days that work for you.
Post & cheerShare your week and cheer each other on.
3 required. 5 available. All yours.
Every Sunday, a brand-new lineup of 5 classes drops in the app. Each week, 3 of them are your challenge classes, marked with a ★in your weekly lineup. Your challenge tracker lists just those 3 and shows your progress as you go. The other two? A bonus, whenever you want more.
Build your base
- ★Upper Body Lift
- ★Lower Body Lift
- ★Mat Core
Switch it up
- ★Full Body Burn: Part 1
- ★Full Body Burn: Part 2
- ★Mat Core
Finish strong
- ★Upper Body Lift
- ★Lower Body Lift
- ★Mat Core
Our biggest sale of the year
Lock in these prices once, and they're yours for life. Here's how each option breaks down:
- Full weekly class lineup + library
- Start Strong challenge + community
- Sale price locked in for life
- Exclusive Annual Member Mobility Classes3 short, feel-good videos: Hips & Pelvis, Shoulder & Ribcage, and Spinal Flow. Use any of them as a warm-up, a cool-down, or on recovery days.
- Full weekly class lineup + library
- Start Strong challenge + community
- Sale price locked in for life
- Full weekly class lineup + library
- Start Strong challenge + community
- Flexibility to go month to month
| Side by side | Annual | Quarterly | Monthly |
|---|---|---|---|
| Sale price | $349 / year | $99 / quarter | $10 first month |
| What it works out to monthly | $29.08 | $33.00 | $39.99 |
| Cost over a full year | $349 | $396 | $479.88 |
| Yearly savings vs. monthly | $130.88 | $83.88 | — |
| Sale price locked in for life | ✓ | ✓ | — |
| Annual Member Mobility Classes | ✓ | — | — |
| Weekly classes, library & challenge | ✓ | ✓ | ✓ |
Already part of Loa? This sale is for you, too.
Most sales only think about new members. We were intentional about making sure the women who are already showing up with us get something special, too.
Already a monthly member?
This is the moment to switch. Move to quarterly or annual during the sale and you'll keep that lower rate for life. Monthly to annual saves you $130.88 every year.Already an annual member? Thank you!
Your commitment means the world to us. As a thank-you for being all in, we're gifting you three exclusive Annual Member Mobility Classes: Hips & Pelvis, Shoulder & Ribcage, and Spinal Flow. Use them as a warm-up, a cool-down, or on recovery days, with our gratitude.The Loa Community tab is full of sweaty selfies, home-gym setups, small wins and big ones, and women hyping each other up. During Start Strong, you'll post each week, see who else is showing up, and get a little extra encouragement on the days you need it most. Accountability has never felt this good.
Led by a Doctor of Physical Therapy
Every Loa class is programmed by Dr. Lauren Shelton, PT, DPT, OCS, a board-certified orthopedic clinical specialist who has worked with hundreds of women. Expect smart, purposeful strength training that challenges you and helps you feel good in your body, with no diet-culture talk, ever.
Good to know
When does the challenge start and end?
Week 1 kicks off Sunday, January 3, 2027. Challenge weeks run Sunday through Saturday for six weeks, and we give you one bonus Sunday at the end to finish up. Everything needs to be done by Sunday, February 14 at 11:59pm EST.
Which workouts count?
Each week has 3 pre-selected challenge classes, marked with a ★ in your weekly lineup. Weeks 1–2 and 5–6: Upper Body Lift, Lower Body Lift and Mat Core. Weeks 3–4: Full Body Burn: Part 1, Full Body Burn: Part 2 and Mat Core. Your challenge tracker in the app lists only these classes and shows your progress as you go. That's 18 challenge classes over six weeks, and the rest of the lineup is a bonus whenever you want more.
I'm new to strength training. Is this for me?
Yes! Classes are designed so you can work at your own level, choosing weights that feel challenging for you, with clear cueing from a Doctor of Physical Therapy every step of the way.
What equipment do I need?
A few sets of dumbbells, a foam roller and 2 yoga blocks, plus household items like a wall, a chair and a rolled-up towel. See our equipment guide →
How are prize winners chosen?
Our Member Success Coach, Courtney, picks the winners. To be eligible for a weekly prize, complete your 3 challenge classes and post in the Community tab that week. To be eligible for the grand prize, complete all 18 challenge classes and post every week by February 14 at 11:59pm EST.
What does "locked in for life" mean?
When you join (or switch) to the annual or quarterly plan during the sale, you keep that sale rate for as long as your membership stays active, even after prices go back up on January 5.
When does the sale end?
The sale runs Monday, December 28 through Monday, January 4 at 11:59pm EST. After that, pricing goes back to normal.
